Out-of-Home (OOH) advertising is the oldest form of advertising dating back to the Egyptian Merchants’ chiseled stone tablets placed along public roadways.

Posting "bills" on wooden boards in the late 19th century led to the birth of the term "billboard." Today the out-of-home category includes not only billboards, but also giant-sized spectaculars/ambient, digital displays, in-store displays & more.

Uniqueness of Out-Of-Home Advertising
OOH advertising is a great way to reach people where they live, work & play. It is everywhere! Mixed with creativity, it creates brand new ad spaces where none existed before (ambient). It can interact, entice & at its best, create memories that lasts a lifetime.

OOH Media has unique characteristics unrivaled by other media:

1. Nationwide coverage – The only medium with full coverage in any part of the country.
2. Impact - Without size & format limitation, OOH can help you dominate your industry through massive sizes & 3D ambient formats creating buzz all over town.
3. Frequency – It is the only medium that offers a constant 24/7, 365-days exposure at low cost.
4. Point of purchase influences – OOH concept work on the Law of Recency. It connects with commuters on the go; Drives valuable customers to your stores; Stimulates purchase decision at POP.
5. Powerful street credibility – large “Spectaculars” creates a statement for your brand esp. in a high-profile location.
6. Uninterrupted Exposure - Unlike TV, radio or print, OOH media cannot be switched off or turned-off.
7. Powerful integration – OOH advertising is easy to integrate with print & TV media via common visual elements.

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